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How companies can bring about dramatic cultural change

For about $10,000, Keith Ferrazzi offers C-suiters a version of the weeklong Nevada desert freak fest, complete with direct flights and a kitchen staff, of course. Could it be the new corporate retreat?

How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline and simple design due to the speed at which people will pass. Online ads are similar.