From Bold Ideas to Scalable Practices: The Greenlight Research Institute

Ferrazzi Greenlight’s Research Institute exists to rewrite the rules of high performance. We don’t study what worked yesterday. We engineer what’s next.

Our applied research turns bold ideas into scalable practices that fuel rapid growth, team agility, and a sustained competitive edge.

When traditional playbooks stall, teams turn to us to harness innovation, pressure-test what’s possible, and implement proven methodologies that move the needle.

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Featured Articles

AI and the Future of Work

Next-Gen AI Leadership: What’s The Super-Fuel For Bold, Fast And Moonshot Innovation?

Discover how AI is completely transforming leadership and teamwork, moving beyond mere efficiency to spark bold innovation. This article reveals why the future belongs to organizations that embrace "teamship," fostering open dialogue and psychological safety to truly unleash AI's potential. Learn how integrating AI with human ingenuity can redefine collaboration and drive unprecedented breakthroughs.

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Asynchronous Collaboration

TEST: Navigating Digital Transformation in Business

In today's fast-paced digital landscape, businesses must adapt to survive. Digital transformation is not just about technology; it's about rethinking how organizations operate and deliver value to customers. This article explores key strategies for successful digital transformation.

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Innovation Acceleration

TEST: Sustainable Business Practices for a Greener Future

Sustainability is no longer optional for businesses; it's a necessity. This article highlights effective sustainable practices that can help organizations reduce their environmental impact while also improving their bottom line.

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Co-Elevation & Leadership

Forbes

Stop The Meeting Madness—Start Prepping For Decisions Before You Meet

Most organizations waste tremendous time and potential in unproductive meetings, when the real collaboration could happen before anyone enters the room.When Matt Mullenweg, cofounder of WordPress and CEO of Automattic, showed me his company's workflow system, I glimpsed the future of collaboration that 85% of companies still haven't awakened to. His 1,900 employees across 93 countries work with virtually no standing meetings. Instead, they collaborate through a custom-built system where ideas, debates, and decisions unfold transparently, often asynchronously, and permanently—what he calls an "organizational blockchain" of decision-making.

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AI and the Future of Work

Forbes

Next-Gen AI Leadership: What’s The Super-Fuel For Bold, Fast And Moonshot Innovation?

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Co-Elevation & Leadership

Marketplace

TEST: Building a Customer-Centric Culture

A customer-centric culture is vital for long-term success. This article explores the steps organizations can take to prioritize customer needs and create a culture that values customer feedback and engagement.

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Asynchronous Collaboration

Fast Company

TEST: Leadership in the Digital Age: Skills for Success

As technology continues to reshape industries, the role of leadership is also changing. This article examines the essential skills leaders need to thrive in the digital age and how they can foster innovation within their teams.

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Innovation Acceleration

WorkLife

TEST: Sustainable Business Practices for a Greener Future

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Asynchronous Collaboration

CEOWORLD Magazine

TEST: The Future of Work: Embracing Change

The workplace is evolving rapidly, influenced by technology and changing employee expectations. This article discusses the trends shaping the future of work and how organizations can adapt to create a more flexible and inclusive environment.

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Asynchronous Collaboration

Fast Company

TEST: Navigating Digital Transformation in Business

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