| Think out of the box to deepen intimacy and invite people in. It’s not much of a relationship if your only check in is an annual Christmas card. Stay constantly in touch and on your targets’ radar screens. Think meetings, events, and pinging. Meetings means one-on-ones, so make them as personal as you can. Events include dinners and parties. Pinging could mean everything from picking up the phone while you’re in the taxi to mass e-mailing a newsletter.
Most importantly, enjoy your outreach! Dare to be unique.
Related content on Keith Ferrazzi Community:
Forums: Discuss Outreach Groups: Join or Start a Group on Outreach Videos: Watch Videos on Outreach
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