Two Minutes to Killer Content for Tweets and Blogs

Posted on August 10th, 2009 by Keith Ferrazzi

Blogging and tweeting can help you build your personal brand and rev up relationship outreach. But you may be wondering, How am I going to have time to do all that writing? Do I even have anything to say?

Of course you do! Don’t make the mistake of thinking that everything that you put on your blog has to be written expressly for the blog. Here are a few sources of quick, repurpose-able content:

1.    Take two minutes to scan your Sent  emails from the past few weeks and you’ll find that many of them have valuable content – advice you gave to a colleague or employee, for example. (Of course, never put someone else’s personal information on your blog; either get permission or generalize your advice.)
2.    Now scan your Inbox: If someone sent you a particularly insightful email, ask if you can use it on your blog and give them credit, or a guest byline.
3.    Listen carefully: Conversations that you’ve overheard on the subway platform or online at Starbuck’s can make for interesting “Overheard” style posts.
4.    Avid movie or TV watcher? Be on the lookout for great quotes that apply to your business or subject area. (For someone in advertising, for example, Madmen is a smorgasbord of quotable quotes.)
5.    Look for quotes and ideas from your bedside/morning reading.
6.    Excel documents that you’ve made to manage productivity, contacts or anything else can make great shares for your blog.
7.    Search online for educational or inspirational quotes from your heroes – business leaders, public figures, and artists you admire.
8.    Consider a group blog: You’re instantly multiplying the amount of content you’ve got working for your brand. Just make sure to choose your partners wisely.

In collecting content, don't forget your audience -- shoot to be either educational or entertaining (or both) at all times. For a great primer on quality blogging, check out this Problogger post.

Send a trackback!
1 comment // In Social Media
Bookmark and Share
« Previous Post Next Post »

One Response so far | Have Your Say!

  1. Nice post! GA is also my biggest earning. However, it’s not a much.

Leave a Reply