Trends in Social Media: LinkedIn Losing?

Posted on June 11th, 2009 by Sara Grace

Interesting post on Twitter v. LinkedIn at New Learning Playbook spurred by the below poll:

linkedinpoll1

IMHO, LinkedIn has tried too hard to be a one-stop shop; all things to all people. When I go there now the site feels glutted and overwhelming, and its initial and very clear value prop (a place to build a respectable, reference-based professional network) muddied.

But are we comparing apples to oranges here? From the POV of user experience, LinkedIn and Twitter excel at two very different things: LinkedIn, at connecting your network in a way that's beneficial to both you and the others in it; Twitter, at creating a dynamic conversation among people and about subjects you've decided are of interest.

Two valuable, very different services. I also suspect Twitter is getting a boost in the polls because it's the new hotness ...

UPDATE: Looking at this post from the day after, I'm more focused on the title of the survey: What's the most important platform for BRANDS to master? Given the specificity of the question, it's seems kind of a "no duh" to me that twitter ranks above LinkedIn (even more so than in that graph - see the comments below) because it's such a great communication tool, one that people are using to talk about whatever and whoever they want. What I find more interesting is that Iphone isn't getting a higher percentage. Can you tell I have one?

What's your take?

Incidentally, Keith cracked 4000 followers on his twitter today. Major increase since he started getting seriously interactive with it.

Send a trackback!
Bookmark and Share
« Previous Post Next Post »
Conversation 
Sign in and Post
Andrew Parkes moderator

Interesting post. Keith, what is your Social Media strategy? (ie. how often do you post something and how do you decide what topic to write about) Thanks, Andrew

Srinivas Rao moderator

I think that LinkedIn is a great resources for career/job people but it doesn't really extend beyond that. If I had a brand my focus would be Twitter and Facebook. The mistake that too many companies make is ditching the fundamentals of marketing. They say "everybody is on Twitter, so we should be" but they need to consider the behavior f their consumers and what kind of Twitter Presence will lead to effective engagement.

steve weaver moderator

Personally I like stumble, FYI you were my 9th discovery, congrats.

Ivan | JobsBlog.ie moderator

Here is how it looked on 22nd May: Twitter 36% Facebook 29% iPhone 17% LinkedIN 15% Digg 1% http://www.jobsblog.ie/Jobs/digg-facebook-iphone-linkedin-twitter/426 You can compare it in time! :)

Trackbacks