RAP Challenge Day 5: Start Your Outreach Engine!

Posted on October 13th, 2009 by Keith Ferrazzi

Welcome to Day 5 of our Relationship Action Plan Challenge, designed to give you just a small taste of the system I teach at the Relationship Masters Academy, currently enrolling for the March 4 class.

Today's Challenge: Start your outreach engine!

Step Five of the Relationship Action Plan, once you've created your target list, defined your currency, refined your goals, and aligned your personal board, is what most people find the most fun: Outreach! Get out there and connect!

For today, I'd like you to activate the most simple form of outreach: The ping.  A ping is a short, thoughtful piece of correspondence (could be email, text, VM, whatever) used to keep in touch with people.

Pick five of your most important contacts. Now head over to http://www.google.com/alerts and set an alert for each of them, using keywords connected to issues you know are important to them - their company, their hobbies, their favorite sports teams, etc.

Every time the Alert system emails you, use it as the basis of a useful or entertaining ping that says, "Hi! Here's something of interest to you!" You'll be amazed at how much people appreciate your thoughtfulness.

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2 Responses so far | Have Your Say!

  1. Ray Martinez says:
    October 14, 2009 at 5:06 am
    Reply

    Thanks for the 5 day RAP challenge. Great ideas!

  2. Keith, I'm enjoying the Challenge but have to say that I'm struggling with this one. I like the idea of pinging important contacts when I see information that might be of interest to them...but I'm not sure I can put into google alert search terms what might interest each individual. And I do get an awful lot of interesting material each day, which I review to share within my firm.

    I'm going to try a different approach for a week - taking my five most important contacts, keeping them top-of-mind while reading all the news I look at in the morning (post-it-note next to my computer screen) and challenging myself to send at least one "thought you'd be interested" to one person each day.

    Would love your thoughts...

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