Facebook’s Advice for a Successful Fan Page

Posted on June 19th, 2009 by Keith Ferrazzi

I'm working on switching my Facebook activity over to a fan page, where there's no cap on the number of friends. Thanks to the tour, I would have busted through the 5K limit on a regular page. Please connect with me on the new page!

So when I was at FB for another meeting yesterday, I got their advice on the most successful fan pages -- they mentioned Michael Phelps as a model for success. Here was their advice - and it's equally applicable to regular FB pages too. Think of your friend circle as an audience to be entertained. That'll keep you from getting the FB version of a cane pulling you offstage - them filtering you out of their newsfeed.

1. Build the conversation first; sell second or third.
In other words, be yourself and build your personal brand and collateral by being generous with content and openness before asking for anything. "Be yourself" and interact with you audience for a good while to build your rep before asking for or advertising anything.

2. Make sure the page strongly conveys your individual voice.
This is pretty self-explanatory, but make sure the page screams YOU. Spend time there being yourself.

3. Post compelling content.
Metrics show that fans like photo and video best. (And btw, tbe best and easier metric for how you're doing with content is in the number of comments you get.) The images should be complimented by interesting, uniquely-you status updates.


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7 Responses so far | Have Your Say!

  1. I have a fan page, but how do you get info on to turn your fan page into a regular page? I feel like I can't get info so I can promote my business better. Any ideas or advice you can give me is much appreciated. Thanks! Alyssa Martin

  2. Please check out my fan page on Facebook celebrating Dad's everywhere! The I Miss My Dad fan page is a strong example of the 3 points outlined in this blog entry. Here is the link:
    http://www.facebook.com/friends/?filter=afp&ref=tn#/pages/I-Miss-My-Dad/47182619952?ref=ts

  3. William W Viles says:
    July 12, 2009 at 7:14 pm
    Reply

    Send me your newsletter - I could not subscribe online on your box. Thanks Billy Viles

  4. Great! Nice info found here :) Facebook is being discussed everywhere now a days. But, today Facebook is being used massively by the webmasters too for getting traffic. I would like to tell you that I have developed a new method with the help of which you can make 5000 friends in 7 days only and can make 50000 fans in 30 days. This method makes me $500 EVERYDAY for making money. Hope you will like it! Only 9 copies has left. It is 100% FREE. I would like to subscribe to your blog, can you please send me its url at my email ID? Thanks!

  5. asiansnakewine says:
    February 18, 2011 at 3:26 am
    Reply

    Hello,

    I am Vietnamese and trying to help our village in Vietnam but i am a newbie, so i created a page using your advices, but what to do now ?

    http://www.facebook.com/pages/asiansnakewinecom/203010933049587

    Please only easy things as it's not a full time job and can't focus on this only.

    Thanks a lot for your precious help.

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