"Genuine confidence is what launches you out of bed in the morning, and through your day with a spring in your step." – Jim Collins

People constantly ask me, “What do I have to offer?” I especially hear this from young people who are looking to approach more senior players. But among both young and old, there are so many people who’ve yet to discover their unique selling proposition (USP) – that “secret sauce” that can open doors to new contacts. We all have one, sometimes many. It’s up to each of us to identify and develop it.

Your USP might be an expertise, a hobby, or even an interest or passion for a particular cause. Here’s one suggestion to build your reputation around that USP: Start a club or organization.

All clubs are based on common interests. Members are united by a similar job, philosophy, hobby, neighborhood, or simply because they are the same race, religion, or generation. They are bound by a common proposition that is unique to them. They have, in other words, a reason to hang out together.

You can take your own distinctive UPS and then take the extra step that most people don’t. Start an organization. And invite those you want to meet to join you. Gaining members will be easy. Like most clubs, it starts with your group of friends, who then select their own friends. Over time, those people will bring in even more new and intriguing people.

And you will be their leader.

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