Marci Alboher’s Yahoo Shine Blog

Posted on June 15th, 2009 by Keith Ferrazzi

Here's Marci's piece on Who's Got Your Back.

But here's also a link to another of her pieces, one that brewed up some controversy about the concept of "fake it till you make it" - the traditional definition, not the very specific one I use in Who's Got Your Back to talk about behavioral change.

So: Is it inauthentic to amend your business card or email signature to reflect a line of business you hope to be but aren't currently engaged in, assuming you know you've got the chops?

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