HELP WANTED: Sherry Mills

Posted on June 25th, 2009 by Keith Ferrazzi

Never Eat Alone and Who’s Got Your Back have many entrepreneurial artists and entertainers as fans and practitioners. Photographer Sherry Mills is one such person and I’m proud to present her as the first in a new series we’re calling “Help Wanted,” in which we profile a Greenlight Community member who needs advice, information, or leads to help achieve a current project or goal.  Now presenting…

A Billboard in Sherry's Closery NY Series

WHO: Sherry Mills, Photographer and Founder of
A CLOSER NY

WHAT: A Closer NY is a series of close-up photographs of New York City intended for large-scale display on local walls and billboards. According to Sherry, “A CLOSER NY offers that a simple shift of focus can liberate us inside of our landscape. All of the photographs of A CLOSER NY are close-up snapshots of things found simply as they exist on the byways and buildings of New York. By taking what is right in front of us on a small scale, and blowing it up on a massive scale, a newfound observation of our surroundings becomes inescapable.” The mission of this project is to provide people with the opportunity to examine and connect with the immediate surroundings of day to day experience - and "to see the limitless beauty available at every turn."

The first outdoor display went up January 2009 on 40 feet of scaffolding on East 4th Street, thanks to the Fourth Arts Block. Most recently, Clear Channel Outdoor has contributed three prominent NYC Billboards and 75 Taxi Tops worth of image display space to A CLOSER NY as part of its Local Spirit campaign for the May-October 2009 season.

GOAL: Sherry is seeking a $25,000 sponsor by July 17th, 2009, when the taxi tops are scheduled to go into production.

HELP WANTED:
• Ideas for the constituencies she should be pursuing or specific leads to potential sponsors.
• Suggestions on getting past the gatekeepers and gaining the attention of the decision makers of each of those constituencies.
• Constructive feedback on her project and presentation, and any support or suggestions.

Here's what Sherry, and her partner on the project Sarah Connerly, are presenting as the benefits of sponsorship:

• Logo exposure with "support for A CLOSER NY" phrasing prominently placed on 150 Taxi Top faces carrying project imagery during NYC’s prime Fall season (8 full weeks in September/October 2009). Retail for this ad space: $64,000
• 46 Million eyeball impressions
• Tax-deductible contribution
• Substantial demonstration that your brand is one that supports NYC community spirit!
• $2,400+ large-scale, signed, gifted work of art from the A CLOSER NY collection, along with a plaque stating your participation, to hang together in your place of business (optional)
• Increased web traffic: Your linked logo is placed on the Sponsors page of ACLOSERNY.com, one of our main project pages. You grow with us as the project expands.
• A Newsletter introduction to the project’s subscriber base
• Our Gratitude for believing in this project and helping it expand

Who can help? Again, here's what they're looking for:

• Ideas for the constituencies she should be pursuing or specific leads to potential sponsors.
• Suggestions on getting past the gatekeepers and gaining the attention of the decision makers of each of those constituencies.
• Constructive feedback on her project and presentation, and any support or suggestions.

If you'd like to be spotlighted in a future HELP WANTED, sign up at Greenlight Community if you're not already and then message my managing editor, Sara Grace.

Send a trackback!
2 comments // In Site News and Happenings
Bookmark and Share
« Previous Post Next Post »

2 Responses so far | Have Your Say!

  1. Sherry, this is a great idea! How many times do we walk past something wonderful thinking about something mundane! The idea of slowing down, focusing on details, and seeing the amazing within the ordinary should make a number of sponsors jump at the opportunity to be involved in your project. Some ideas might include high definintion tv maufacturers, digital camera companies, any companies that want people to know they are interested in "the details". I will look forward to hearing about the success of your project! Best of luck!

  2. Liana,

    I just recently saw this beautiful response you made to this post about my work. Thank you for your warmth and encouraging words! They mean a lot... Things are progressing well and I will be launching a multi-media art blog within the next weeks. If you'd like to be on my list, please let me know.

    Wishing you a joyful weekend!
    Sherry

Leave a Reply