Obama and the Science of Behavioral Change

Posted on April 6th, 2009 by admin

Time's got an interesting piece about how Obama is working with behavioral economists to structure policy so it promotes change among the American people, particularly with regard to how they spend their money.

One of the lessons of my upcoming book (new web site with all the info soon!) is that to make change happen - and then make it stick - we absolutely need a tightknit circle that provides support AND accountability for all our initiatives.

It takes work to change, and that means that -- in addition to good economic policy and smart decision-making from the top -- down here on the ground we need people we trust kicking our butts, day in, day out, so we keep it up.

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One Response so far | Have Your Say!

  1. Cheryl made the right decision. I'm so sick of the same old good singers year after year. It's time for someone fresh and original. Good luck in the competition girls.

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