An NEA fan, Jesse La Rose, wrote me with the perfect example of what Jim Collins calls an “audacious goal” – and he’s paired it with an ingenious, NEA-style approach to achieving it. Jesse recently founded his own company, ESE Solutions, a consultancy focused on cost-cutting green solutions. We’ve been in contact sporadically (he's a king of follow-up) since he first reached out to me six years ago at a Sigma Chi event.
From Jesse’s recent email:
So, here I am, living my dream of starting a company that makes money and has a positive impact on the environment and society. I’ve also set an ambitious networking goal of attending the Clinton Global Initiative’s annual meeting before I’m 30, I turn 27 tomorrow. I’ve already been to one of their events for experts in sustainability with about 150 people who President Clinton addressed personally for about an hour which was incredible. I am planning on trying to do some pro-bono consulting work for them and have a call set up as a result of that meeting with their staff for next week. My plan is to use the network I’ve developed to get major companies to partner with them and make commitments that I will help them to implement.
What’s your audacious goal – and do you have a plan to make it happen?
My audacious goal is to dunk a basketball before I turn 50 next year. I set up a blog that I will promote in my work email signature and on my Facebook page.
The idea is to write about the challenges I face and hopefully inspire others to think of something crazy to try.
Bill Becker