Eat Your Own Dog Food

Posted on April 6th, 2010 by Keith Ferrazzi

"My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had - every day I'm learning something new."-Richard BransonDog Food

I’m not just a coach in the Relationship Masters Academy program pilot that launched yesterday – I’m also a student!

I’m taking the course right along with our pilot class. Marketers call that “eating your own dog food” – a great way to show faith in the product or service you’re selling. The expression apparently came from an old Alpo commercial, in which the actor Lorne Greene said his own dog ate the product.

But I’m not just taking the RMA program to prove that it’s “tasty.” I’m doing it because even we experts constantly need to refresh our skills. This is an opportunity to up my own game over the next 11 weeks.

Redrafting my personal vision statement as part of Lesson 1 was my first task. Here’s the format we use – take stab at drafting your own today! Then post it where you’ll see it all the time.

“I will become [your role] who will [your goal] within [time period]."

Here’s what I came up with – I’ll be rethinking and tweaking it all week long:

"I will become a powerful GLOBAL force for change in people's lives who will prove that strong relationships are the fastest, most effective, most joyful pathway to success, within two years and throughout my life."

What skills do you need to refresh and can drafting your own personal vision statement help?

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4 Responses so far | Have Your Say!

  1. Thanks for the reminder about needing to eat your own dog food. Last year, after creating a course I teach in internet marketing, I realized that my own consulting company was not eating our own dog food, so I completely re-vamped our branding and vision and then gave a presentation called "Eating Your Own Dog Food" at an Ignite Orlando event - http://www.youtube.com/watch?v=VS5OOtPNRkI. May be useful viewing for those who are unfamiliar with the term. :-)

  2. Thank you for the reminder Keith! It's hard sometimes to put yourself in your client's shoes and experience your business process the way they do. On occasion I will get out from behind my desk and sit in the chair my clients sit in just to view my office the way they do. What do the books on my shelves say about me? What does my office organization or lack thereof say? Is there a glare in their eyes from the windows? Small things make a big difference!

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  4. wow, great, I was wondering the same thing. and found your site by yahoo, learned a lot, now i have got some idea. I've bookmark your site and also add rss. keep us updated.

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