The List You Need Most to Achieve Your Goals
This is an exercise you can do right now. So get out a sheet of paper and ask yourself:
Who are the 75 people who are most important to your success and joy? This is the barest essential of what I call a Relationship Action Plan. The list should be some combination of people you already know, and those you need to get to know.
Start writing! If you run out of names, start thinking about the types of people you need to know – what I call “constituencies” – and then work backward from those constituencies to add names to your list, or knock ones off as your list grows and you need to prioritize. For example: If your goal is self-publish online, one constituency might be “Successful online self-publishers.” Then all you need is some internet research to help fill in the blanks.
Once you’ve got your list, give each of the people on it an intimacy rating from 1-5. If most of them are at 0s or 1s, you know you’ve really got some work to do to build those relationships into the kind that will contribute more deeply to your success.
But even if all you do is make the list, I guarantee you it will evolve the way you think about your outreach – whether you’re doing enough and targeting the right people.
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Keith Ferrazzi is an expert on relationship development, a world-renowned speaker and the #1 New York Times Bestselling author of Never Eat Alone and Who's Got Your Back.-
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