“Brand presence is just kind of creating a connection...We want to be a presence in that community, and in order to be a presence you can’t always be hawking product.”-- Virtue client Michael Tatelman of Dell
From today's NYT article about Vice magazine, inseperable from its in-house advertising agency, Virtue. Virtue pays the bills to keep the definitely "irreverent," arguably "risk-taking" Vice content coming.
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LOL! That was an one sided POV. I am not sure I disagree.
Some of the best online marketing ideas are found in the process of article marketing, submitting free artticles to various article directories.