It doesn’t usually take slipping someone a Ben Franklin to get behind the proverbial velvet rope. Focus instead on a keen eye and healthy dose of confidence.
In Never Eat Alone, I talk about managing gatekeepers by treating them well and respecting their power. But occasionally the “art” in managing the gatekeeper is less about relationship building and more about a glib tongue, a sharp suit, and a forward stare.
To show you it works, here’s a field report, filmed at the Society of Human Resource Management (SHRM) Convention in Orlando, on how I met Jack Welch.
Now, some tactical pointers – along with a qualification: Honesty IS the best policy – so choose your audacious moments with care and discretion.
1. Dress the part: Adapt for your particular venue, but in most business settings, a sharp, custom-fitted suit with a pressed shirt and tie is the best choice. A nice watch and polished shoes complete the look. And if you can’t afford a top brand, just get an imitation – who’s knows the difference?
2. Act the part: What role are you playing? If you’re at a conference, dress well and hold yourself like a speaker. Observe the VIPs (or those who have the same access as VIPs) in your environment and emulate them.
3. Plan your approach: Literally plan out the path you’re going to take to bypass the gatekeepers. You don’t want to be wandering around, attracting attention – people will ask if they can help you. Not good. You’re in control, and exactly where you’re supposed to be (right?), so make sure you walk with intent and direction.
4. Look forward and keep moving: Make as little eye contact as possible with people along the way and always keep moving forward. Eye contact is an invitation to ask you questions about what you’re doing and why you’re there. If someone does ask you a question, just point to your watch and keep walking.
5. Don’t be an ass: Be respectful and don’t get in the way of people trying to do their business. Also, be prepared to do yours. What that means – prepping the perfect elevator pitch, for example – depends on you.
…And if you’re stopped?
1. Retreat! – temporarily. Say “nevermind” and then try to find another entrance and a fresh gatekeeper.
2. Make intense eye contact (don’t break eye contact once made, don’t blink, and have a look of anticipation on your face) and insist you have something very important to deliver.
3. Abort mission – be prepared to recognize and humbly accept game over.
Good luck! I want to hear some success stories in the comments…
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