Success Story: Become An Expert to Take Your Business to a Whole New Level

Posted on August 19th, 2010 by Keith Ferrazzi

I want to share RMAer Jacob Hinmon’s success story because it’s such a great textbook example of Relationship Mastery. Jacob Hinmon

Jacob:

•         Built his network before he needed it.
•         Led with generosity.
•         Consistently followed up with regular pinging and outreach.
•         Now is reaping the rewards – a great opportunity to build his reputation along with new client relationships through thought leadership!

Jacob’s Story:

Last Thursday I had lunch with one of my top contacts as part of my "Long Slow Dinner" RMA mission. This guy is an Art Director at an interactive agency in Portland that I would love to work with, in addition to this, he helps put on a three-day annual conference called "The New Communicators". Last year I had volunteered to help out by videotaping one of the events. Since then, I've stayed in touch with him periodically.

As we were eating, I spoke with him again about my passion for using video to tell compelling stories. He responded well to it, and reminded me that this was something I'd been talking about for a while. He mentioned that "The New Communicators" conference was coming up again and this might be a good platform for me to get the word out on what it is I do. I'm not generally the type of person to speak in front of an audience or to be the focus of an event. As silly as it sounds, one of my great fears is throwing a party where no one shows up.

But as a result of our discussion, I outlined a presentation that will not only showcase my work, but also incorporate others in a discussion on the potential of compelling video storytelling in an increasingly scattered social media world. In fact, that's the name of my presentation, "Narrative Storytelling in a Social Media World."

Now, I'm busy putting together a final video piece to showcase. I'm no expert on promotion or self-promotion. So, if anyone has any tips on how to get as diverse a group to this event as possible I would love to hear some ideas.

I am hoping that this will be a launching pad for me and my video work into the forefront of the Portland market. I don't want to let this opportunity pass!

Who has tips for Jacob – how can he raise a crowd at his presentation?

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2 Responses so far | Have Your Say!

  1. Jacob, you should reach out to Chris Guillebeau, who is based out of Portland but travels frequently. He has a popular blog, and could give you a few tips at least. He has hosted several meetups around the country, and his community has great people in it. He's reachable on Twitter @chrisguillebeau and his website is http://chrisguillebeau.com/

    Good luck!

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