RMA Man Projects Increased Sales of 25-30% from Lesson 4

Posted on August 5th, 2010 by Keith Ferrazzi

A success story from RMAer Roger Lum! Roger is the COO at FastTrack Fundraising. I love the “aha” moment people have when they realize that business is never more successful or more fun than when it’s personal. -Keith

While doing the LinkedIn project, part of Lesson 4 in RMA, I reconnected with someone in the fundraising industry.  She was in the process of selling her website.  It was the perfect acquisition and I thought I was too late because she was already in the sales process.  The sale she was in the middle of ended up falling through.  I made a bid and it’s pretty much a done deal!  This acquisition will conservatively increase our sales for the year 25-30%.

The funny thing is that the central topic of our conversation was the recent birth of her son, and my son who was at the time on the way (he is here now!).  Personal relationships truly equal business relationships.

The best part about it is that she is a great person and she is happy to sell her heart and soul to a company that she knows and who will take care of her business.

I think the greatest gift of this class is that premeditated positioning doesn't necessarily equate into fakeness. The reason I called her was because she is a leader in the industry but my goal from the conversation wasn't to GAIN anything in particular.  The sale was a bonus from reconnecting with a great contact.

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2 Responses so far | Have Your Say!

  1. Wow. Great testimonial.

  2. LMAO, this shit is so funny. I have to share this.

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