How NEA and LinkedIn Helped This Guy Grow Revenue

Posted on July 15th, 2009 by Keith Ferrazzi

Inspired by Never Eat Alone, Eric Standlee of American Prudential Capital grew his business by 300% in less than 3 years and now has over 8,300 LinkedIn connections! Eric came to one of my Texas events and my tour community manager Ryan interviewed him on his strategy:

Recap: Eric grew his network by:

1. Identifying “open” Super Connectors, those who are interesting in making a connection and opening their network to you (not everyone is!).
2. Connecting to them on LinkedIn.
3. Thanking the Super Connectors once they connect
4. Inviting Super Connectors to mixers and events
5. CARING about them and referring business their way

Thanks, Eric, for the great tips!

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Dante Layton's Avatar
Dante Layton moderator
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Great content, thanks for posting it. How is a Linkedin "super connector" defined and how does one locate them (both open and closed)?

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Lance Langenhoven's Avatar
Lance Langenhoven moderator
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Incredible! Super! Fantastic! Agree 100% with Aleksandra... this shows the power of networking. Forget the fancy publications, forget the door-to-door pamphlets, just focus on building more relationships!!

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Aleksandra's Avatar
Aleksandra moderator
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It just shows the incredible power of networking. Thanks for sharing and for your leadership.

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LK Avelar's Avatar
LK Avelar moderator
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Great Work Ryan. We LOVE what NEA & Who's Got Your Back does for people! Go KEITH!

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Mike D. Merrill's Avatar
Mike D. Merrill moderator
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Ryan and Keith, it was great meeting you at your event here in Dallas recently. This is a great case study around hosting networking events and truly being interested in people and their success. More importantly, if you focus your time helping others get what they want, it all comes back to you. I'm a big believer is a quote I heard recently "Wealth is a byproduct of doing the right thing". I have a few friends who host their own networking events and put quite a bit of expense into a great environment and they are very glad they started this. Mike D. Merrill Chief Bacon Maker and Marketing Strategist, Bacon Marketing twitter @mikedmerrill

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Don Antonucci's Avatar
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I agree, excellent case study. To grow 300% inside of 3 yrs based in large part on this approach is quite an impressive ROI! Thanks for the post. Also, thank you George for sharing your training slideshow for how to use these online tools for business development -- great information and tips there.

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George Kao's Avatar
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Great case study!! LinkedIn is amazing for business development. So is Facebook. And Twitter. Basically, wherever we can connect, learn, care for people (especially influencers). Connect, learn, care, then branding becomes much easier and so does enrolling/sales. Here's a helpful training slideshow for how to use LinkedIn, Facebook, Twitter effectively for biz dev: http://georgekao.com/socialslides

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